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CLIENT
The Sugarplum Blog
LOCATION
Saudi Arabia, SAU
CATEGORY
Brand Strategy, Brand Identity & Website
YEAR
2024
OVERVIEW
Love and Nostalgia
The Sugarplum; both a warm nickname and a cherished delicacy. Like this evocative term, The Sugarplum encompasses all with open arms, regardless of background or location. It’s a reminder that wellness connects us all, much like the sweet memories we treasure.
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More Than A Blog
At its core, The Sugarplum is more than a blog; it's a vibrant mosaic of voices, experiences, and aspirations. Dr. Kathy Sienko RN, O.B.E., a visionary Trinbagonian native who calls Saudi Arabia home, laid the foundation for this transformative platform. As the Executive Director for Nursing Affairs at King Faisal Specialist Hospital & Research Centre, she brings unparalleled expertise and passion to The Sugarplum's mission.
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Thank You
A special thank you to Dr. Kathy Sienko, the entire research team, Renriqué, Nazmul, the design team and Kaneesha!
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