CLIENT
Caribbean Tourism Authority (CTO)
LOCATION
Grenada, GN
CATEGORY
Design Consultancy, Event Branding, Motion Design
YEAR
2024
OVERVIEW
Caribbean Tourism Sustainability
The Caribbean Conference on Sustainable Tourism Development, popularly known as the Sustainable Tourism Conference (STC), is the Caribbean region's premier event for high-level networking and regional dialogue on sustainable tourism development and provides a platform for tourism policymakers, private sector stakeholders, thought leaders and strategic partners, to discuss the issues, challenges and opportunities confronting the future of Caribbean tourism.
The 2024 conference spotlighted the essential pillars for fostering a transformational and regenerative legacy under the theme 'The 5 Ps for a Legacy of Caribbean Tourism Sustainability: People, Planet, Prosperity, Purpose & Partnership'.
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In crafting the visual identity for #STC24, we were deeply inspired by the Caribbean's natural and cultural spirit. Every design decision, from the bento grid's structural elegance to the vibrant flair of the selected brand colours, was a conscious step toward narrating the story of Caribbean resilience and regenerative promise.
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